Become a Sponsor or a Exhibitor at The World of Health IT 2006 Conference & Exhibition

As an exhibitor, your company will gain increased visibility and credibility among prospects and customers throughout the industry. You will see and be seen by the people you want to reach – all under one roof. The conference organisers will provide extensive marketing and public relations eff orts around this event, which will help your company gain visibility among your target audiences. Some of these opportunities include:

• Direct Mail and Email Campaigns – Tens of thousands of professionals from the industry will receive conference promotions with highly-targeted marketing messages about the conference and exhibition.
• Print Advertising – A print advertising campaign will be launched in key trade and business publications that reach your target markets.
• Cross-Marketing – The conference and exhibition will be promoted throughout the year at key industry events to help raise awareness and drive conference attendance.
• Public Relations – A public relations campaign will be executed around the conference and will result in published editorial articles in top-tier trade and business publications.
• Conference Materials – Your company will be included in conference materials, such as:
  • The Resource Guide, which includes a company profi le, along with information about your company’s products and services.
  • The Conference Directory – an online searchable database available throughout the year.
  • On the conference Web site.

Target audiences for this event include:

• Buyers and users of healthcare information systems and technology
• Clinicians
• Directors and administrators
• Informatics professionals and academicians
• Policy makers and government offi cials

If your company wants to benefit from the exhibition and sponsor opportunities, register here.

Industry Statistics

This event offers opportunities to develop new business by directly reaching and engaging top executives responsible for healthcare IT purchases. According to information gleaned from “Staggering Stats,” published by the Center for Exhibition Industry Research (CEIR), conference participants have incredible buying power:

• Exhibitions are the #1 source of product/ service information among those who make fi nal purchasing decisions.
• Power Buyers walk the aisles of exhibitions around closing time.
• 48% of exhibition-produced leads do not require a sales call to close.
• Exhibitions uncover new prospects that may not have been on your radar screen.
• 75% of exhibition attendees arrive with a planned agenda.